SHARING OUR KNOWLEDGE:
Portraying Generation Y
Recommendations for Attraction
Candidate attraction is becoming increasingly important as the skills shortage worsens and Baby Boomers begin to retire. However attraction can be an expensive exercise, particularly when it does not yield the desired results. So how can you most effectively attract Generation Y?
Our research suggests many of the old rules of recruiting won't work for Generation Y. These candidates have seen the skills shortage develop - they've read about it on the internet and are very aware that it exists. They know they have more options in the job market, giving them increased leverage in terms of benefits and work environment. Branding, promoting what your organisation can offer and demonstrating honesty and respect are all part of the recruiting equation, as well as promoting the ongoing learning and development your company provides.
Employer branding is an essential component in Generation Y attraction. We cannot emphasise enough how important it is to consider the impression potential candidates might get of your company, even when you are not talking directly to them. Generation Y have access to more information than any other generation at the start of their careers. They will research your company and form their own opinions of your brand, so make sure the messages going out to the general market about your company are positive and in line with your culture. For most companies, every customer is a potential employee and every touch point or interaction is an opportunity to establish or demonstrate your brand. But in each interaction you have to demonstrate integrity; if what you promise is not delivered, Generation Y will notice.
The promotion of a modern work environment with new technology and constant challenges is also important in attracting Generation Y. These candidates will be attracted to employers that can satisfy their interest for variety and modern technology.
Equally, you should utilise modern technology in the recruitment of Generation Y, including a strong internet presence, and maintain swift recruitment processes. Acknowledge candidates with an email or telephone call once their application is received and provide follow-up, even if they are not successful. Generation Y value honesty and respect, which your recruitment processes should exude at all times.
Summary of Findings
Loyalty and Generation Y
Implications for Australian and New Zealand Workplaces
Recommendations for Attraction
Recommendations for Retention
Report: Portraying Generation Y
