SHARING OUR KNOWLEDGE:
Creating an employment brand
WHAT IS AN EMPLOYMENT BRAND?
Like any consumer brand, an employment brand communicates your identity as a company to others. It is not just a statement or strapline you adopt because you think it sounds good; it is the essence of what your company stands for, and should typify the fundamental nature of your company. An employment brand communicates a company's culture, values and beliefs. It reflects the personality of your company. In short, it defines what makes your company unique and what it stands for. In association, it communicates to potential employees what it is like to work for your organisation and why long-term employees are retained.
Every employment brand is unique. For example, PricewaterhouseCoopers offers a different employment brand to that of Virgin, Vodafone or ANZ. Each has a distinctive employment brand, created to communicate what their company stands for and what it is like to work for them. Through its own unique employer brand a company can identify and communicate the entire employee experience and distinguish the experience of working at your company from others.
WHAT IS AN EMPLOYMENT BRAND?
BENEFITS OF AN EMPLOYMENT BRAND
POPULAR BRANDS
EMPLOYMENT BRANDING AND RECRUITMENT
CREATING YOUR EMPLOYMENT BRAND
A WORD OF WARNING
Issue 5: Creating an employment brand
